Effects of Advertising Essay - 2555 Words

Every day, the average person watches three hours of television, reads between five to ten magazines or newspapers, and listens to the radio for five hours (WOW). While doing this, a part of what he experiences are advertisements that come on at an average of every ten minutes. These advertisements are usually used to persuade the costumer to buy something. They also might be used for the listener to do something that the advertisement is asking. Sometimes these advertisements can be hidden messages between or in television programs. This paper is a serious investigation in educating the reader about the effects of advertisement. This investigation will include looking at how advertising began, the actual purpose of advertisement, the†¦show more content†¦This printing press idea quickly spread throughout Europe and later to the Americas (YouHis2). Afterwards, around the 1700s, when the use of newspapers began to be an everyday publication, advertisements started being printed in them, even if the advertisements were simple at the time. Newspapers became the first medium to be conquered by advertisement. In 1721, Benjamin Franklin founded the Pennsylvania Gazette, the second newspaper made in the Americas. What was special about it is that it had pictures accompanying the ads to help the people understand better their product, which was the difference with his close relative, The Boston Gazette, which had pictureless ads (YouHis3). Since the eighteenth century, most newspapers have relied on advertisements for part of their profit, and they have been developing advertising bit by bit. Following the example of the newspapers, radio programming began using advertisements. These advertisements were very slow and repetitive sonnets that companies used to get people to know their products. These advertisements started in the late 1800s, with their lengths being fairly short. They never extended past a minute. To compensate for the brevity of the ads, companies would repeat the same ad many times between radio programs. Then, the invention of television came along. Advertisements on television captivated everyone’sShow MoreRelatedAdvertising And Its Effect On Advertising939 Words   |  4 Pages Advertising Advertising has become an important thing in our everyday life. Almost all the companies make advertisements these days. Usually companies when launching a new product gives advertisement about their products may be in on television or newspaper. This kind of advertising attracts audiences who are likely to buy the product. 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What truly are the miscommunications and how do the viewers react to different types of stimulation among those, are there negative or positive results? This review of literature scope was led by the following question: When it comes to communication and advertising are there positiveRead MoreThe Effects of Advertising Essay706 Words   |  3 PagesThe Effects of Advertising To advertise is to ‘make generally or public known, to praise publicity in order to encourage to buy or use something, to ask or offer by public notice.’ Advertising persuades, informs, competes and, indeed, entertains. The word ‘advertise’ comes from the French word ‘avertir’ which means ‘to warn’. Many years ago, chemists, barbers, prostitutes, etc would have relied on advertising to promote their business. 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Western Civilization and the Greeks Free Essays

There were many contributions to western civilization from the Ancient Greeks. Many roots of the civilization we have today can be traced back to the Ancient Greeks. They made long lasting contributions in the areas of art, architecture, philosophy, math, drama, and science. We will write a custom essay sample on Western Civilization and the Greeks or any similar topic only for you Order Now If the intelligent thinkers of the Ancient Greeks such as, Socrates, Aristotle,and Hippocrates never challenged the way Greeks lived many of the ideas we have today would have never been established. The Greeks made contributions in modern day art, architecture and philosophy. †The unexamined life is not worth living. (Document #1) This was a quote spoken by Socrates, an Ancient Greek philosopher. He was suggesting by this quote that if you don’t look at life in a different perspective why bother living it. â€Å"Since human reason is the most godlike part of human nature†¦ † (Document #2) This was a quote spoken by Aristotle, and Ancient Greek Philosopher. He believed about human nature that making deals or reasoning was the best human quality and separated us from others. â€Å"Nor do I think your orders were so strong that you, a mortal man, could overrun the gods‘ unwritten and unfailing laws†¦ (Document #6) This was an except from Sophoclesà ¢â‚¬Ëœ play Antigone. The values expressed in this play are that the gods are more powerful then humans and that the gods law are not written down but overpower written human law. The picture of the Parthenon in document #7 shows how specific features of that building influenced Western Civilization. The pillars and the shape of the building showed a sense of power and the actual architecture used in the Parthenon is still used today in places like the White House and Lincoln Monument. The picture of The Discus Thrower sculpture in document #8 reveals things about Greek values and shows an olympic event that is still used in modern times. This statue shows that the Greeks were very athletic people. The olympics sill influence p[people today by bring a competition throughout the countries of the world like a peaceful war. The Greeks also made contributions in modern day science, math, and government. â€Å"As for social standing, advancement is open to everyone, according to ability. † (Document #3) This was an excerpt from Pericles‘ Funeral Oration. In this, Pericles is describing the perks and benefits of aving a Democracy. He was hoping for all citizens to prosper because of this new government. â€Å"I will give no deadly medicine to anyone if asked, nor suggest any such [advice]†¦ † (Document #4) This was a excerpt from Hypocrites, an Ancient Greek doctor and philosopher, Hippocratic Oath. In this he was promising to always give the bes t treatment to anyone that seeks help. This is still used by doctors today. â€Å"Proposition 15, THEOREM: If two straight lines cut one another, the vertical, or opposite, angles shall be equal. † (Document #5) This was an excerpt from Euclid’s Elements. Euclid was an Ancient Greek Mathematician. His impact on modern day is that his ideas are the basis for our geometry/math. There were many contributions to western civilization from the Ancient Greeks. The Greeks have made contributions in many areas such as art architecture, philosophy, science, math, and government. Many roots of modern day ideas can be traced back to the Ancient Greeks. Mainly back to the philosophers such as Socrates, Aristotle and the mathematician Euclid. If these people never would have though differently and looked at life from a different perspective then many ideas we live by today may not be present. How to cite Western Civilization and the Greeks, Papers

Point Of View In Grendel And Beowulf Essay Example For Students

Point Of View In Grendel And Beowulf Essay Contrasting points of view in Grendeland Beowulf significantly alter the readers perception of religion, good andevil, and the character Grendel. John Gardners book, Grendel, is written infirst person. The book translated by Burton Raffel, Beowulf, is written in thirdperson. Good and evil is one of the main conflicts in the poem Beowulf. Howis Grendel affected by the concepts of good and evil? Grendel is an alienatedindividual who just wants to be a part of something. His desire to fit in causeshim to do evil things. Grendel is fascinated by the Shapers poetry. He oftenreturns to the mead hall to listen to it. One night while he is listening, he hearsthe story of Cain and Abel, including the Danes explanation of Grendel. Hisreaction to this leads to one of his most dramatic emotional reactions: Ibelieved him. Such was the power of the Shapers harp! Stood wriggling myface, letting tears down my nose, grinding my fists into my elbow the corpse ofthe proof that both of us ere cursed, or neither, that the brothers had neverlived, nor the god who judged them. Waaa! I bawled. Oh what aconversion(Gardner 51)! Grendel then cries for mercy from the Danes. Hewants their forgiveness as well as unification with them, which represents thegood in him. The Danes reject him by confusing his outburst of sorrow as anattack. After visiting with a dragon who tells Grendel a fictional version of theShapers tale, Grendel continues to believe the Shapers story. He searchesfor the goodness in human beings, which was mentioned in the story. He eatspeople only because it provides a place for him in society, even if it is anegative position (The Two Faces of Grendel, 2). Good and evil is one of themain conflicts in the poem Beowulf, and ultimately both wipe each other out. Good, is portrayed by God, and evil seems to be what fate has in store for thehero. Beowulf occasionally talks to God and asks God to give him strengthbefore the battle and to give him the valor he needs to overcome his enemy. Evil seems to always get the bad side of things since it always gets conqueredby Gods good side. Even though this is true, evil lives the high life for a longtime. Grendel, Beowulfs first opponent, killed thousands and thousands ofmen before he met his match. Evil comes from the monsters. They attack thegood side by killing innocent men because they are hungry or just want to defythe laws. Good fights back when the evil creations are killed and all is back tonormal. Beowulf is truly good because he helps people when they need it themost and hopes that God is with him even though he doesnt have to doanything to help the people who have an evil creature killing their villagespopulation every night. In Grendel, the main belief is that of existentialism,however, there are also numerous references to Cain throughout the entirebook. The basis for his version of existentialism is the following excerpt fromthe book itself: I understood that the world was nothing: a mechanical chaosof casual, brute enmity on which we stupidly impose our hopes and fears. Iunderstood that, finally and absolutely, I alone exist. All the rest, I saw, ismerely what pushes me, or what I push against, blindlyas blindly as all thatis not myself pushes back. I create the whole universe, blink by blink.Anugly god pitifully dying in a tree (Gardner 22)! One can explain this view ofexistentialism by considering some simple concepts of existentialism. .u1fae8c3df75731320f2e61867b1c20eb , .u1fae8c3df75731320f2e61867b1c20eb .postImageUrl , .u1fae8c3df75731320f2e61867b1c20eb .centered-text-area { min-height: 80px; position: relative; } .u1fae8c3df75731320f2e61867b1c20eb , .u1fae8c3df75731320f2e61867b1c20eb:hover , .u1fae8c3df75731320f2e61867b1c20eb:visited , .u1fae8c3df75731320f2e61867b1c20eb:active { border:0!important; } .u1fae8c3df75731320f2e61867b1c20eb .clearfix:after { content: ""; display: table; clear: both; } .u1fae8c3df75731320f2e61867b1c20eb { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u1fae8c3df75731320f2e61867b1c20eb:active , .u1fae8c3df75731320f2e61867b1c20eb:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u1fae8c3df75731320f2e61867b1c20eb .centered-text-area { width: 100%; position: relative ; } .u1fae8c3df75731320f2e61867b1c20eb .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u1fae8c3df75731320f2e61867b1c20eb .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u1fae8c3df75731320f2e61867b1c20eb .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u1fae8c3df75731320f2e61867b1c20eb:hover .ctaButton { background-color: #34495E!important; } .u1fae8c3df75731320f2e61867b1c20eb .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u1fae8c3df75731320f2e61867b1c20eb .u1fae8c3df75731320f2e61867b1c20eb-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u1fae8c3df75731320f2e61867b1c20eb:after { content: ""; display: block; clear: both; } READ: Animal Behavior EssayExistentialists believe that man is forlorn and totally responsible for his acts,and that his choices are important because existence precedes essence. Furthermore, the references to Cain, which represented chaos and thepresence of evil, can be found throughout the book. For example, after Cainkilled his brother, he drinks his blood. This is typically something that Grendeldoes after he kills his victims. Additionally, both Cain and Grendel are viewedas outcasts of society who have to roam in the shadows. They are outsidelooking inside. They are outside threats to the order of society as shown byGrendel with the Danes (Similarities between Grendel and Cain, 1). Thereligious references to Cain, as well as the belief in existentialism are importantaspects in Grendel. In Beowulf, the main belief is that of wyrd, or fate, andsources say that Beowulf is a pagan poem adapted to fit ideals of Christianity. The belief in wyrd is one of the most pervasive pagan elements. TheAnglo-Saxons believed strongly that their lives were predestined and thatpowerful supernatural forces acted upon them. The inevitability of this fate isshown many times throughout the poem. When Beowulf prepares to fightGrendel, he abandons his armor and sword saying, Fate ever goes as itmust. Additionally, although there are Christian overtones, the paganisticpoint of views are expressed anytime they discuss fate and destiny. Forexample, Beowulf makes a remark to Wiglaf that fate has swept their raceaway. But right above that, he tells Wiglaf, I thank our Father in Heaven,Ruler of the Earth-For all of this, that His grace has given me(Gardner109). The epic poem Beowulf contains definite references to Christianity, butit is also full of Pagan symbols such as that of fate. The character Grendel isviewed in a different light in the book Grendel. Grendel is pitiful in Grendel,however, Gardner uses this pity to arouse sym pathy for Grendel by giving himhuman traits and emotions and by using first person. This novel is actuallynarrated by Grendel, which offers understanding of the beasts innermostfeelings, as well as evoking sympathy from the reader. In Grendel, the antiherohas human traits: he walks on two legs and speaks a language similar to theDanes. He also has strong emotions of fear, anger, and sorrow as well asintellect. One may compare Grendel to Lennie in Of Mice and Men. Bothcharacters have a sense of alienation and just want to fit in. The point of viewof the book Grendel allows the reader to see another side of Grendel. InBeowulf, Grendel is viewed as the antagonist and the evil villain. Grendel isboth feared and hated in Beowulf. Upon reading Beowulf, the readerdiscovers Grendel as seen through the eyes of his terrified victims. KingHrothgar, leader of the Danes, fears his visits: The renowned ruler, the princeof long famous, sat empty of joy; strong in might, he suffered, sorrowed for h ismen when they saw the track of the hateful monster, the evil spirit. Hrothgarwould dread the fatal nights when Grendel would dine on human flesh. Theruler understands that Grendel attacks his men out of spite and jealousy (TheTwo Faces of Grendel, 1). In reading Grendel and Beowulf, one can findmany similarities in the way the events occur in the books, however becauseof contrasting points of view, the reader gets insight on the entire picture fromtwo different sides. This allows the reader to better understand each book andits contents, such as their beliefs and the concept of good and evil, andacknowledge the ways the character Grendel can be described. Book Reports

Macintyre And Determinism Essays - Philosophy, Metaphysics

Macintyre And Determinism Behavior is quite an interesting aspect of man to observe. All day long we demonstrate diverse types of behavior, from eating certain foods to speaking in certain ways. But of most interest is rational behavior. Behavior is rational if, and only if, it can be influenced, or inhibited by the adducing of some logically relevant consideration. (p.297) In his essay MacIntyre tries to show us that rational behavior is not causally determined, but that it comes out of our free will. The discovery of causal explanations for our actions, and the like, shows, or tries to show, that we could not have done other than what we did. From this, then, there would be no point to morality, which has been at the forefront of human thought for ages. But then again, to say the human behavior is inexplicable is to deny all that we have learned from the sciences. We have already given the definition for rational behavior, but in this definition we find a point which must be clarified, that of a logically relevant consideration. What exactly is a logically relevant consideration? Well, that is logically relevant will necessarily vary from case to case. And it can vary so much that MacIntyre even goes as far as saying that the task of philosophy might almost be defined as the task of defining 'logical relevance'. (p. 297) Rational behavior is then said to be defined with reference to the possibility of altering it by some logically relevant consideration. Thus, to show that a behavior is rational is enough to show that it is not causally determined, in the sense of it being the effect of certain conditions outside of a person's control. Being that there is rational behavior, it must follow that there is such a thing non-rational behavior. Non-rational behavior is, of course, behavior which does not take logically relevant considerations into account. Such an act can be said to be impulsive. As in all philosophical discourse the opposing party usually proposes a counter-attack. In this case, the determinist has launched a three-stage counter attack against free actions. Firstly the determinist argues that, in the widest sense of the word cause, the giving of a reason may function as a cause. MacIntyre argues against this by saying that to act because you were given reasons to act would not necessarily be to act in a causally determined way. (p. 299) For, in terms of the concept of rational behavior, we can certainly differentiate between a giving of reasons which is causally effective and a giving of reasons which is rationally effective. The determinist then moves to the second stage of his argument. He will say that there are empirical grounds for believing that we can always be mistaken about rational behavior. It may seem like the behavior is influenced by rational considerations when, in fact, it is completely determined by antecedent causes. To disprove this MacIntyre says that such antecedent causes would only determine the event in the absence of logically relevant conditions. In other words, if a logically relevant idea were offered to contradict the event about to take place, it is most likely that reason would take over and prevent that event from occurring. We now come to the determinist final attempt to disprove the act of free will. He might suggest that advances in learning theory, for example, might teach us that rational, intelligent behavior was nothing more than well-drilled behavior, of which a complete causal account could be given, only provided that that account was sufficiently complex. (p. 300) But how can this be? There are two problems in this suggestion. For one thing, a man might one day decide to stop being immoral. He may weigh out the pros and cons of a situation and decide to go with what is moral. Secondly, if determinism is to rest its hopes on such a complex pattern of explanation then it becomes very hard to either verify or disprove it. MacIntyre provides us with an example. Suppose that the determinist is able to formulate a complete explanation of my behavior in causal terms. But also suppose that my behavior is rational. Now what test can determine whether I acted because

Wind Instruments of the Renaissance essays

Wind Instruments of the Renaissance essays The Renaissance is an important time period for modern music and musical instruments. Many styles and techniques came about in this time. More importantly, most of the instruments that we see today have evolved from instruments from the Renaissance. From the year 1450 to 1550, instrumental music became very popular. Also, instruments were being used alone instead of accompanying voices. And because these instruments differed in ranges and size (i.e. soprano, alto, tenor, and bass), they started to become used more and more in ensembles than for accompanying the human voice. Instruments like the guitar, trumpet, trombone, flute and oboe can all be traced back to more primitive counterparts of the Renaissance. Especially with wind instruments, there is an obvious correlation to this time period. Most of the instruments were made out of wood therefore making the instruments much quieter than todays counterparts. Some, not all, of the instruments used in the Renaissance were the Shawm, Cornett, Recorder, Sackbut, and Flute. All of these instruments operate much the same way. They each have different ways of making the sound by using a reed or buzzing of the lips, but the way pitches are changed is the same. As a finger hole is plugged up or a slide is moved, the column of air inside the instrument gets changed. Usually this makes the note get higher if the air column got smaller, or lower if the air column got larger. (See figure 1) Reed instruments became very popular during the Renaissance. Many different kinds of reed instruments were played at that time. Most of them used the same principals, but had different characteristics to them. The first main reed instrument was the Shawm. (See figure 2) The Shawm is the ancestor to the modern day Oboe, Bassoon, English horn. The Shawm became widely popular for outdoor use during the Renaissance. The Shawm was played by using a double reed. A double reed c ...

A repudiatory breach of contract

A repudiatory breach of contract Disclaimer: This work has been submitted by a student. This is not an example of the work produced by our Law Essay Writing Service . You can view samples of our professional work here . A repudiatory breach of contract Usually if the employee resigns, the contract terminates and the employee will have no claim against the employer for wrongful dismissal. However, employee’s resignation may result in wrongful dismissal claim if the resignation is a result of the employer’s repudiatory breach of the contract. Under section 95(1)(c) of the Employment Rights Act 1996 the employee is entitled to resign, without giving notice, and can make a claim of wrongful dismissal for the losses he suffered as a result of the early termination of the contract. In order for a claim to succeed, the employee must show that the employer breached either an express or implied contractual term. Furthermore, the employee needs to show that his resignation is a response to the breach, and that such breach was adequately serious to justify the resignation. The employee will also need to show that he had not confirmed the contract following the breach by returning to work. When d etermining the seriousness of the breach, the courts and tribunals will consider the express and implied contractual terms that were breached. The implied duty of trust and confidence is considered an important duty owed to employees by their employers. This duty states that the employer owes duty of support in the event that an employee is subjected by other employees to any form of abuse. It requires an employer to investigate the complaint and to take appropriate action. This was considered in Bracebridge Engineering Ltd v Darby [1990] IRLR 3 where it was held that by failing to provide adequate support and follow appropriate grievance procedure, the employer had breached the implied duty of trust and confidence. In Western Excavating (ECC) Ltd v Sharp [1978] QB 761, the Court of Appeal attempted to define unreasonable conduct and found that the employer must act sensibly in the treatment of his employees. If the employer behaves or conducts his affairs so unreasonably that the e mployee cannot be expected to work in such environment any longer, the employee is justified in leaving. This definition of unreasonable conduct was criticised by Lord Denning, who stated that a certain degree of a particular behaviour may be considered to be in line with the employer’s business. The interpretation is nowadays very wide, however the principle set out in Western Excavating case remains a valid principle in establishing unreasonable conduct. To breach the term of trust and confidence, employer must have been acting in a way that is likely to destroy or seriously damage trust and confidence which must exist between the employer and employee. In Morrow v Safeway Stores plc [2002] IRLR 9, the employee was publicly reprimanded and generally had a bad working relationship with the manager of the store. The Employment Tribunal held that although the public reprimand was a breach of the implied term of trust and confidence, it was not serious enough to entitle the emp loyee to resign and claim unfair dismissal. The Employment Appeal Tribunal overturned this decision and emphasised that the breach of implied term of trust and confidence, if committed, is a fundamental breach stemming from the contract itself, and as such will entitle the employee to resign.

Strategic planning and control Assignment Example | Topics and Well Written Essays - 2000 words

Strategic planning and control - Assignment Example In order to sell more in the beginning, the production capacity had also been increased, but the result demonstrated that the demand was only half of the production. So, I have learned that it is not necessary to utilize all the resources as inventory got larger and it is not good for the company. We need to observe the internal position of the organization which will enable us to determine how well the company can manage the competitive and external environment. I also came to know that a strategic planning and critical success factors need to be developed for the products and services. SWOT (strengths, opportunities, weaknesses, and threats) analysis must be carried out, which will allow the company to evaluate their strategic situation. The product life-cycle model needs to be taken into consideration in order to discuss how the cost of product can vary over a product’s life cycle. I also discovered that key performance indicators of the company need to be analyzed, through which we can know what factors are leading to its success and competitive advantage. I also learnt that working in a group is more beneficial than working as an individual as it comprises the ideas of four to five people and involve more communication and consequently leads to an enhanced decision making process. Soft skills need to be developed in order to resolve the conflict which arises in the discussion process within the group. At the same time, time management is also important for successful completion of a project. Strategic planning is defined as the method of defining the plans of the companies for achieving their missions. The strategy of an organization is therefore a derived approach towards attaining that mission. Organizational level and divisional level planning should be directly related to the strategic plan of the organization (Gates, 2010). Through the module, I came to know the elements of strategic planning and why it is important

Strategic Marketing Managment Case Study Example | Topics and Well Written Essays - 750 words

Strategic Marketing Managment - Case Study Example They have tried their hardest to keep Google away from the shores of book scanning and digitizing to millions of readers worldwide. What their point of view does is to present a gloomy picture of the thinking that the Authors Guild have and how they want to earn from each and every opportunity that comes their way. The basic objection to the digitizing and book scanning aspect is that Google makes use of these excerpts on its web pages which are filled with advertisements thus accounting to huge returns on the part of Google in the form of advertising revenues and marketing shares. There seems to be no other way than to adopt the advertising bandwagon since Google is a public domain in the present times more than anything else and any and everybody can copy, view and scan whatsoever he or she wants for their reading pleasure (Author Unknown 2005). The search engine does its best to make the texts, which can range from parodies to excerpts of the various books, presentable to all and sundry and it is only with the naivety attached with this thinking perspective of the Authors Guild that the project seems to hit the doldrums. Moving further ahead, the Authors Guild raises the point that Google is infringing the copyright laws whereby it has gone a step ahead of its competitors like Yahoo and the like and presented the books in a scanned mode (Brumfield 2005). What the Authors Guild forgets is the fact that it is for the betterment of the readers themselves – for whom the books are written in the first place. The Authors Guild is basically opposed to the Google Print Library Project which has the basic functioning of scanning nearly all parts of a particular book which has been taken from the libraries of University of Michigan, Stanford University, Harvard University, Oxford University and the New York Public Library (Author Unknown 2005). These texts are easily searchable courtesy the Google search engine and thus the intended users (readers) can easily g o through the contents of the books on view. The aspect of advertisements on these web pages where the texts are made available through the search corridor is something that raises quite a few eye brows on the part of the Authors Guild and thus they come up with the faintest of lawsuits which asks to prohibit the searchable capacity of these books through the help and facilitation of Google. The President of the Authors Guild, Nick Taylor suggests that this perspective alone presented by Google is a clear cut violation of the copyright laws and hence the searchable capacity made available on the part of Google should be taken away as far as Google is concerned (Kuchinskas 2005). The Google authorities are rightfully pointing out the benefits that the general viewers (readers) of these books would indeed have and not only that but also the sale of these books would increase as a result, an aspect which could draw huge revenues for the authors who have penned down these books. Somehow or the other, they seem to forget this very vital aspect. As a business entity, Google extracts money and in more business like terms, the revenue from allocating space in the form of banners, buttons and hyperlinks to advertisers at rates which are not only cost effective but also aim at bulk deals (Mills 2005). With this, Google gives them an opportunity to come back and invest more and more with the help of ads since they (advertisers) believe that they get the best possible

Three idiots Essay Example for Free

Three idiots Essay It all started in the college days of three best buddies. Farhan Qureshi, Raju Rastogi, and Rancchoddas Shamaldas Chanchad at the Imperial College of Engineering, India. Farhan, is one of the many college students who was forced to pursue his parent’s dream of becoming an engineer. Rajuis a poor lad who strives hard to get good grades yet he still gets low marks.He hopes to land a good job someday for the sake of his family; while Rancho, the one who stands out among the crowd, studies engineering forhis passion of machines and devices. However, due to his different approachin studying, Rancho incurs the wrath of the dean of college, Professor Viruâ€Å"Virus† Shahastrabuddhe. Rancho criticizes his professor’s style of teachingfor lacking enthusiasm and understanding in discussing their lessons; thusthis leads to a series of conflicts. In contrast, Virus’s favorite student, Chaturâ€Å"Silencer† Ramalingam, believes in memorizing over understanding in order to be a successful engineer.Chatur is the typical student who studies without passion. Things become more complicated when Rancho falls in love withVirus’s daughter, Pia; a girl whom he met when he crashed a wedding party.At their senior year, Chatur was humiliated for giving a ridiculousspeech in front of everybody because Rancho pulled a prank on him. Chaturfound out and then he promised to get revenge by insisting on becomingmore successful than Rancho. After ten years, Chatur, now a successful millionaire, is boastful that hehas surpassed Rancho and he was also looking forward to sealing a deal with a famous scientist and prospective business associate named Phunsukh Wangdu. Having lost contact with Rancho after graduation, Chatur, Farhanand Raju goes on a journey to search for Rancho.On their adventure, they found out that the Rancho they knew of was not the real Rancho. Rancchoddas Shamaldas Chanchad was just a wealthy guy who made a deal with their best friend, Phunsukh Wangdu or the Rancho they knew. When they see Rancho, they discovered that Phunsukh Wangdu is Rancho and the deal with Chatur settled and Rancho wins in their deal.

Comparing Rugby and Football :: Compare Contrast Comparison

Comparing Rugby and Football The thick, broad-shouldered athlete breathes heavily and grunts with each step as he and his teammates push mightily against the opposition. His arms are locked over his teammates' shoulders, all of their heads down. The two teams are pushing against each other like two moose fighting over territory. He looks down to see the ball, sitting just in front of his feet. If he could just hook it with his foot and heave it to his teammate behind him†¦ This is what every player in a scrum is thinking while they fight each other for possession. Rugby is the true sport of men, because you wear no pads, and it is even more violent than football; however, football requires that you wear pads, thus being the true sport of want-to-be men. The rules of these similar yet vastly different games are extremely complex, so only the basics are necessary to distinguish the better sport. In football, the primary rule is that you must advance the ball forward by throwing it or running with it. Once a player with the ball is downed, the entire team lines up again, and the ball is snapped to the quarterback. The short pause in-between each down may not seem significant, but it definitely takes its toll on the excitement. In rugby, however, the primary rule is that you can only advance the ball by running with, kicking, or passing it. With passing, though, you can only pass the ball backwards or directly to your side, never forward. Like football, you score by running the ball into the endzone or by kicking it through the uprights. Also, you must touch the ball to the ground for it to count, and it is worth five points. When kicking, the ball can be kicked from anywhere spontaneously. If it passes through the uprights, it is worth three points, as in football. The equipment for the two sports is widely different, with football requiring much more. In football, players must wear a large set of pads, covering most of their body, and a masked helmet. The ball is made up of an inflated rubber bladder, surrounded by stitched leather, and it appears ellipsoidal in shape. Most players now wear cleated or spiked shoes, but flat-soles are often worn for artificial turf surfaces. But rugby, being the true sport of men, uses no pads of helmets.

Jaws vs Saving Private Ryan Essay

This paper seeks to compare and make a critical analysis of the political and social values in the United States as reflected in film. The premise is that the elements of identity and self-perception can be seen in the types of movies during specific periods. Two Steven Spielberg films will be used for this purpose: â€Å"Jaws† which was shown in 1975 and â€Å"Saving Private Ryan† which was played in theaters in 1998. First, let me tackle the movie â€Å"Jaws†. The film has a simple but absorbing plot – it shows how a peaceful summer town called Amity Island is turned upside down with the attacks by a Great White Shark. The new Chief of Police, Martin Brody, is one of the first persons to learn of the first attack, and has a gut feel that the incident should not be taken lightly, so he planned to have the beaches closed. Nevertheless, the first incident is brushed aside by the town Mayor since their locality depended so much on the revenues from tourists during the summer. Thus, Brody’s intuitions are disregarded and eventually, another shark attack ensues. As the story goes along, more incidents happen pointing to the fact that there is a shark frequenting the Amity Island beach. Shark hunters from all over the country gather together to catch the killer shark, where a big Tiger Shark is caught but was later found to be a dud. With the Mayor’s consent, a contractor/shark hunter named Quint, is hired to catch the shark and Brody goes along with him together with Hooper, an ichthyologist, who specializes in sharks. The three of them get to work together to catch the Great White Shark, although unfortunately, Quint also becomes one of its victims. In the movie’s climactic moments, Brody is able to feed an oxygen tank (used by divers) to the Great White Shark and shoot at it at the moment when it was already aiming to make him one of its meals. The tank explodes inside the shark, and its flesh splatters all over the area turning the dark blue sea into red. Hooper, whom Brody presumed dead, then emerges from the waters and they both become ecstatic because they have succeeded in killing the Great White Shark, and their mission has finally ended. Since the movie was shown in 1975, it was not surprising that the values shown in the film were reflective of the contemporary cultural and social values during that time. At the initial part of the film, a group of teenagers are shown gathered around a campfire. One teenager is shown smoking something which is presumably Marijuana. As the camera pans right, a couple is shown kissing. In the foreground, some teens are gathered together passing around one stick which again seemed to be marijuana. Then a teenage boy with a can of beer in his hand is focused; he was smiling at someone outside the fire, a girl who was also smiling back at him. Boy approaches the girl, girl runs for the beach, boy follows but passes out before he even gets to undress. This is the girl who becomes the first victim of the shark attack. The use of marijuana was rampant in the 1970s. Drug use was a new concept at that time and drug addiction was not considered an urgent concern then. It was the time of the hippies, sexual promiscuity and assertion of individuality. It was also in the ‘70s when the abortion rate was at its highest point in the US. Sexual liberation reached its peak levels to the detriment of the young adults during that time. This is shown in the way that the teenage girl was inviting the boy to swim in the beach, but undressing along the way further enticing the boy to follow her. The sexual overtones were evident being part of a culture that was more sexually predisposed during the said period. Although the concept of feminism was already brought up in the 1960s through the Women’s Liberation Movement, the 1970s saw a second wave of feminism which took place. However, this brand of feminism was not meant to be that successful yet as it was more slanted towards activism and asserting immediate social transformation. Hence, the portrayal of women in this film â€Å"Jaws† was still that of the inferior gender. An example of this is the typical housewife, like the wife of Brody who was portrayed as the one who kept the house and took care of the children. The character of Brody’s wife was portrayed as one who was supposed to be submissive, to cheer her husband up, to support him and be there for the kids. Another scene is shown where a media man was shouting instructions to a woman who was taking down notes like a secretary. Being a secretary is synonymous to being a servant or a slave, which was how women were regarded in the early times. Women are also depicted as sexual objects as seen in the way a girl was shown screaming on the beach because she was placed by a guy on his shoulders, and she was thrilled with being on top. Being viewed as a sex object is also tantamount to treating a woman on unequal terms. In the town meeting at the mayor’s office, the men (and some elderly people) are shown sitting down with the women standing at the back all throughout, thereby implying that women were still regarded as the less knowledgeable race – part of the audience but their opinion not really highly regarded. Actually, much of the important positions in the town were held by men, and most of the movie’s scenes were, for the most part, dominated by men. This implied a continued gender partiality which pervaded the social systems in the early days of government and is still seen on the film. Conversely though, the teenage girl shown as the one initiating the sexual move in the initial portions of the film shows that there were already some hints that the social culture was already changing, and that the film’s director was seeing signs alluding to the inevitability of feminism. This goes to show that concepts of feminism and gender equality were still in the process of being materialized and it would take a few more years for its full development and adoption into society. In terms of political insights, the movie also tackled the issue of the Chief of Police’s seeming helplessness under the Mayor’s authority. Despite the danger of possible shark attacks, the mayor denied Brody’s request to close the beach because of the anticipated loss of revenues. This denoted the irony of electing public officials who, instead of upholding the welfare of the local residents to whom they owe their place in public office, allowed even more lives to be endangered. Now, pertaining to the movie â€Å"Saving Private Ryan†, the movie as mentioned earlier, was shown in theaters in 1995, but the majority of the settings were in June 1944 in France, which was the beginning of World War II. The film starts with an old man going to a military cemetery with his family, and he breaks down as he faces one of the white crosses. His identity is not revealed nor is the name of the soldier who was buried on the grave he was facing. His face is held in close-up and a foreshadowing technique is used to bring up what happened in the past. Capt. John Miller (Tom Hanks) heads an infantry of soldiers who were sent to Omaha Beach in France as part of the US Military troops to fight against the French and the Germans in World War II. His troops are almost cut in half but they get to survive. Later on, Capt. Miller is given a mission by the Chief of Staff of the US Army, which is an instruction to find Private James Francis Ryan (Matt Damon) of Iowa and bring him back to his mother at all costs. This was because Private Ryan’s three brothers who were also soldiers have all passed away, and it was deemed imperative to bring him back alive for his mother, who had no other family left but his only living son. Capt.  Miller succeeds in finding Private Ryan but ends up having two of his men killed, and later on, he himself ends up sacrificing his life. Private Ryan is the old man who carries the guilt of having had three men to sacrifice their lives for his safety. He cries at the foot of Capt. Miller’s grave telling him that he tried to live his life well just so he may become worthy of the sacrifices they made for his sake. The genre of the film is mostly action, although there were emotional scenes as in the time when Capt.  Miller was trying to hide his sorrow from his other soldiers because of the death of his men. Leadership in the army is difficult because he always had to show his team that he was strong and always in full control of the situation. Other emotional scenes were: 1) one of his timid soldiers crying because he wasn’t able to do anything for his comrades because of his cowardice; 2) the army vehicle coming to the house of the Ryan’s where the news on the death of the 3 soldiers were to be informed to their mother; and 3) the time Capt.  Miller died. As a 1995 film, I could say that the movie tried to veer away from politics and other social issues and sought to focus on the theme of the horrors of war. Since almost 95% of the film was set in the 1940s during the war, the presence of women in the film was totally inappropriate, and hence most of the scenes were dominated by men. The film dealt with the fight scenes between US soldiers and their enemies, the goal of accomplishing their mission and finally, being able to save Private Ryan. No references were made to feminism or sexual issues, and there were no romantic scenes, or allusions to anything sexual in nature. There was one scene however when, there was a French song being played over the phonograph and translated by one of the soldiers who could understand the language. It was a melancholic love song and somehow, the conversation was directed to a memory remembered by one of the soldiers. It was about a woman who had big breasts and it was just one of those things that men talked about just to have a good laugh. Other than this, there were no other issues raised pertaining to gender inequality or incidents of treating women as inferior. The only time women were shown in the film was 1) at the beginning and ending, when Private Ryan was heading for the Army cemetery with his family; and 2) in the World War II scenes when a family was taken hostage by some French soldiers. In both instances, the women were shown as merely part of a family, but nothing was implied as to what role they had to play or what duties they were expected to perform. In other words, the director preferred to stay in a â€Å"safe zone† on the feminism issue. Regarding politics, no particular reference was made to the US government whether at the national or local levels, although the hierarchy in the military was certainly illustrated as the army soldiers had to follow the orders of their superiors at all times, even if it may cost them their lives. Such portrayal showed the strictness within the military – â€Å"obey before you question†, a popular adage among the uniformed personnel, is still practiced up to now. The making of a war film in the US during this time was perhaps influenced by the Gulf War, the war against Somalia, and later on against Haiti during the 1990s. It was also the rise of the internet, the beginning of the Information Age and the emergence of the Third Wave of Feminism. Although these three concepts were not tackled in this movie, it is particularly significant that Director Steven Spielberg chose not to inject modernity into this film. Instead, it sought to capture the violence, carnage and cruelty of war, and the devastation – both physical and emotional – which it creates in the hearts and minds of its victims. The emotional scars made by the war are irreversible, and the lives lost as a consequence of war can be very painful for those who are left behind. Comparing the two movies together, it can be said that Spielberg was good in eliciting fear from the viewer in both films – one due to the suspense from the shark attack, and the other because of the violence depicted during the time of war. Spielberg was excellent at showing the gore and aggression in two different film genres. Although movies are only make-believe representations of the real thing, Spielberg did a good job with regards to Jaws, where the editing is said to have been instrumental in making the illusion of the Great White Shark look very authentic. The boat scenes and the chase scenes between the humans and the shark were filled with suspense as the film approached its climax. In like manner, the war scenes in Saving Private Ryan are an improved version of the bloodiness portrayed in Jaws. Here, the soldiers who have been shot, the mangled bodies, detached limbs, and blood gushing from the wounds of the injured soldiers just seemed so real, you could almost smell and taste the blood gushing out. The climax of the movie was reached as the lead actor faced a tank with only a pistol on his hand. Similarly, both of the movies had happy yet tragic endings. In Jaws, the lead actor, Brody becomes triumphant as he succeeds in making the oxygen tank bit by the shark to explode and thus tear the shark to pieces. However, Quint, who is the shark hunter and who was actively in pursuit of the culprit, was not that lucky because he too was made into a meal by the shark. Conversely, the lead actor in the film Capt. Miller dies because of a gunshot on the chest which he takes in while protecting Private Ryan. The protected soldier, Private Ryan, gets to live his life well, until his old age and is eternally grateful to his benefactors (Miller and his 2 soldiers) for giving him the importance that he didn’t think he deserved. In comparing the social and cultural issues during the two periods, it can be said that the status of women in society has significantly evolved from Jaws to Saving Private Ryan. Moreover, the issues of feminism and gender equality have improved considerably from the older to the more recent film. As the quality of film-making was enhanced, so did the social and cultural issues become better in status. Politics and sexual issues which are considered sensitive concerns were not touched on in the 2nd film, perhaps due to the awakened realizations related to the current times – matters which were not taken into account during the filming of Jaws.

Coaching and Counselling Skills for a Manager Essay

Supervisors procrastinate in coaching or counselling because they’re afraid of hurting employee’s feelings †¢Coaching or counselling documentation is inconsistent or nonexistent because there hasn’t been consistent management training conducted †¢Supervisors and managers need to be more assertive in addressing performance issues †¢Employee development aspect of coaching needs to be improved †¢Supervisors need to fully understand the principles and benefits of progressive discipline through an effective management skills training course †¢Coaching or counselling sessions end up in hurt feelings, arguments or disagreements †¢Managers need to understand how to train their employees better †¢Managers need to counsel emotional employees more effectively †¢Supervisors need to remain in control of their emotions when counselling employees Training Solutions: †¢Improve employee performance and results through a more effective coaching and leadership training †¢Enhance feedback and criticism skills that result in changed performance †¢Establish organizational consistency in formal and informal disciplinary practices †¢Boost the productivity and quality of individuals and teams †¢Succeed with angry and emotional employees †¢Improve the motivation and morale of employees †¢Safely and legally discipline employees Make your feedback more effective in changing behaviour and performance †¢Document employee performance, behaviour and attitude safely and consistently †¢Establish and enforce consistent progressive discipline practices †¢Choose the right words to improve understanding and reduce defensiveness in coaching or counselling †¢Document verbal and written warnings consistently and safely †¢Develop more powerful and effective communication skills †¢Defuse angry and emotional employees more successfully †¢Handle difficult and sensitive issues more confidently †¢Maximize t he results of effective criticism †¢Support supervisors and managers with effective leadership training Coaching ; Counseling Skills for Managers Course Outline: I. Developing the Foundation for Constructive Leadership 1. Establishing confidence and trust with our employees 2. Understanding the influence of management styles on employee behaviour 3. Deal with different personalities more effectively with our management skills training 4. Using common sense motivating factors II. Coaching Employees for Maximum Performance 1. Creating a team vision 2. Making employees accountable and responsible 3. Giving effective positive and negative feedback 4. Using feedback to change employee behaviour 5. Choose the right words for more constructive criticism 6. Gain their commitment to improve 7. 5 step coaching plan III. Counseling Employees to Improve Performance 1. Using performance appraisals to drive improvement 2. Using constructive versus destructive communication 3. Issuing and documenting formal and informal verbal warnings 4. A 5 step counselling plan 5. Developing a PIP-performance improvement plan that works 6. Legally safe written warning documentation 7. Progressive disciplinary guidelines IV. Difficult Coaching ; Counseling Situations 1. Employees bringing personal problems to work 2. Handle difficult or explosive personalities and behaviours 3. Safely terminate employees who don’t improve 4. Coach employees who are personal friends or former peers 5. Counsel employees who are older than or have more seniority than the manager 6. Deal with chronic complainers and gripers 7. Learn the keys to coaching and leadership

Jacksonian Democrcay essays

Jacksonian Democrcay essays As a guardian of individual liberty, Andrew Jackson, once again, had good intentions but was blind to his own mistakes and wrongdoing. No different from almost all of the whites in the 1820s and 1830s, Jackson failed accept blacks and Indians as true people of America. Would a man truly set out to fight for individual liberty support, and participate in slavery or to deny Native American the ability to own land? Absolutly not. The Jacksonian Democrats saw themselves as guardians of equality of economic opportunity; this was far from the truth. The first action that failed to make the American economy equal and more effective was Jacksons Tariff of Abominations. These selfish tariffs, created mainly to obtain supporters in the North, undoubtedly helped the Mid-Atlantic States, along with New England, and their manufacturing of goods and textiles. However, contrary to equal economic opportunity, the Southern states were severely hurt by the new polices. The high tariffs led the Southern plantation owners to fear a decline in cotton and tobacco exports, which would ultimately lead to a decline in slavery the backbone of the Southern economy. Again, in 1832, Jackson made a decision that would eventually leave America in its worst depression yet. It was a gutsy veto, coming in an election year, but it did show Jackson would do everything to fight for the common folk when he said, It is to be regretted that the rich and powerful too often bend the acts of government to their selfish purposes. (Doc. B) By selfishly vetoing the renewal of the National Bank, he set America back and he failed to realize the positive side of having such an institution. Understanding the true power the bank had and that most states supported it, Daniel Webster replied to this veto by simply stating, It raises a cry that liberty is in danger. (Doc. C) Liberty truly was in dan...

Should terrorist have miranda rights based on the constitution Essay

Should terrorist have miranda rights based on the constitution - Essay Example Seen in a political and historical context, since times immemorial, constitutions around the world though being sacrosanct tend to be dependent on a plethora of factors in terms of the extension of rights and their interpretation. Historically speaking right from the times of the Greeks, the city states drafted and exercised their constitutions in the light of the geo-political environment amongst which they were placed and the consequent friends and enemies they had to contend with (Manferedi 127). In a post 9/11 scenario, America has found itself in a precarious and unique situation where it happens to be the choicest target of international terrorist organizations. Hence, the constitution should aptly respond to these peculiar circumstances by denying all democratic rights to the terrorists, including the Miranda Rights. One major aspect of Miranda Rights is that the Constitution does recognize the fact that there may be exceptional circumstances, posing a grave threat to public safety, where the extension of Miranda Rights to a suspect may not be pragmatic and safe. In New York v. Quarles (1984), the US Supreme Court did recognize the fact that in circumstances where there is a clear and imminent danger to public safety, exceptions to Mirada Rights are constitutionally relevant. Now, after the gargantuan loss and bloodshed America had to bear with in the 9/11 terror attacks, the very existence of a terrorist pose a clear and imminent threat to public safety. So automatically the terrorists should be excluded from the ambit of safety extended by the Miranda Rights. Terrorists are not like regular criminals to whom the Miranda Rights are extended by the Constitution. At the basis of most of the regular crimes lie two reasons, either need or some form of mental illness. However, terrorists do not kill people because they are in need or are mentally challenged. Rather, most of the

Islamic Accounting and Reporting Assignment Example | Topics and Well Written Essays - 1750 words

Islamic Accounting and Reporting - Assignment Example The time period is also referred to as Ijarah period (Siddiqui, n.d.). The Ijarah contract is based on Islamic principles and has emerged as a popular asset financing concept. This contract is also used for transactions related to employment and hire of services. This contract of Ijarah is a mode of financing which provides customers with short to medium term financing to lease items such as buildings, real estates, computers, equipments, machineries and other items which are not forbidden of haraam. The contract is almost similar to conventional leasing contract but not identical to it (Ibrahim, 2001). The Ijarah rental amount is paid in installments over the time to cover the costs or the value of the investment for the bank in addition to the fair return on the investment (Ghuddah, 2007). In Ijarah the ownership of the asset is not transferred to the lessee. Risk associated with the ownership of the assets should remain with the banks and the asset is supposed to be reverted to th e bank at the end of Ijarah period. The cash flows of the asset are structured in such a way that they cover the price of the asset and provide a return on the same. Some of the important features of the Ijarah contract are as follows: ïÆ'Ëœ The asset which has been leased must have a valuable use that is compliant with the Shari’a laws. ïÆ'Ëœ ... Usufruct means the right of using another’s property for profit (Abdullah, 2010). The rental payment must occur after the delivery of the leased asset. For example by giving the keys of the building to the lessee musta’jir. If there is a loss to the usufruct then the Ijarah contract stands terminated (Shariff and Rahman, n.d.) Islamic accounting is less accepting towards the concept of time value of money and that is why in Ijarah accounting the lease and the transfer amount will be accounted as separate transaction even if these transactions are linked with each other (Malaysian Accounting Standards Board, 2010). In conventional leasing it is acceptable to have a lease and sale in one accounting transaction; however to have more than one accounting transaction with more than one result is prohibited in Islamic accounting. The results derived from the lease transaction differ from the sale transaction and that is why they cannot be combined into a single transaction und er Islamic accounting which is also known as Akad. In conventional leasing finance there are usually two types of leases known as operating lease and financial lease. In operating lease the lessor owns the asset and bears the risk and the maintenance costs. In financial lease the ownership of the asset remains with the lessor and the risk and operating costs are borne by the lessee. Conventional leasing provides options to the lessor and lessee to terminate the lease contract unanimously. Ijarah contract on the other hand gives option to the lessor and lessee to terminate the contract within a stipulated time frame. This option is valid for a particular time period under the framework of Al-Khiyar. In conventional leasing, in case of termination of the contract, the remaining rental payment