Monday, December 23, 2019

Effects of Advertising Essay - 2555 Words

Every day, the average person watches three hours of television, reads between five to ten magazines or newspapers, and listens to the radio for five hours (WOW). While doing this, a part of what he experiences are advertisements that come on at an average of every ten minutes. These advertisements are usually used to persuade the costumer to buy something. They also might be used for the listener to do something that the advertisement is asking. Sometimes these advertisements can be hidden messages between or in television programs. This paper is a serious investigation in educating the reader about the effects of advertisement. This investigation will include looking at how advertising began, the actual purpose of advertisement, the†¦show more content†¦This printing press idea quickly spread throughout Europe and later to the Americas (YouHis2). Afterwards, around the 1700s, when the use of newspapers began to be an everyday publication, advertisements started being printed in them, even if the advertisements were simple at the time. Newspapers became the first medium to be conquered by advertisement. In 1721, Benjamin Franklin founded the Pennsylvania Gazette, the second newspaper made in the Americas. What was special about it is that it had pictures accompanying the ads to help the people understand better their product, which was the difference with his close relative, The Boston Gazette, which had pictureless ads (YouHis3). Since the eighteenth century, most newspapers have relied on advertisements for part of their profit, and they have been developing advertising bit by bit. Following the example of the newspapers, radio programming began using advertisements. These advertisements were very slow and repetitive sonnets that companies used to get people to know their products. These advertisements started in the late 1800s, with their lengths being fairly short. They never extended past a minute. To compensate for the brevity of the ads, companies would repeat the same ad many times between radio programs. Then, the invention of television came along. Advertisements on television captivated everyone’sShow MoreRelatedAdvertising And Its Effect On Advertising939 Words   |  4 Pages Advertising Advertising has become an important thing in our everyday life. Almost all the companies make advertisements these days. Usually companies when launching a new product gives advertisement about their products may be in on television or newspaper. This kind of advertising attracts audiences who are likely to buy the product. For example, the advertisement of cola attracts a large part of audience and they are influenced by watching their favorite stars drinking a cola on television thatRead MoreAdvertising And Its Effect On Advertising888 Words   |  4 PagesWhen comparing advertisements, certain ones will appeal to people differently. Advertisements are made to get someone’s attention in a quick manor. Some people are more enticed to humor, while others could be drawn to a more sexual image, or something more creative that requires intelligence to create and understand. First, by taking a sip of the Pepsi advertisement, I noticed the horizontal advertisement has a gentle light blue background. The Pepsi logo sits in the corner, not drawing much attentionRead MoreThe Effects Of Advertising On The Advertising Industry817 Words   |  4 Pages Over the past decade, the influences of the advertising industry have been growing significantly and it has become a part of our daily life. Everyone gets exposed to advertisements, because they appear everywhere: on newspapers, fliers lying on the ground, on your favorite TV shows, and you can’t even browsing the Internet without accidentally clicking on 10 random ads. Since advertising has become such a big impact on our life, advertising companies try to come up with new and effective ideas forRead MoreThe Effects of Advertising2126 Words   |  9 PagesThe Effects of Advertising Advertising is considered a paid communication through a non-personal medium in which the sponsor is identified and the message is controlled. Variations include publicity, public relations, product placement, sponsorship, time shifted advertising, underwriting, and sales promotion. Every major medium is used to deliver these messages such as the television, radio, movies, magazines, newspapers, the internet, and billboards. Advertisements can also be seen on the seatsRead MoreThe Effects Of Advertising On Children s Advertising949 Words   |  4 PagesThe history of advertising is definitely an interesting one, however short it may seem. Since adults become progressively harder to influence as they get older, busier, and have more expenses, media companies have looked to children in order to create brand loyal people for when they get older. According to the Consuming Kids video, advertising to children has been met with a variety of challenges. One challenge that they have come ac ross, and cleared, are the laws that went into effect to stop childRead MoreEffect Of Advertising On Society Essay1728 Words   |  7 PagesTalking about advertising, on the one hand, it is good for its functions, displays, etc.; on the other hand, sometimes it is too good to be true, the way they bring the messages to the consumers which state â€Å"the number one †¦Ã¢â‚¬ . What truly are the miscommunications and how do the viewers react to different types of stimulation among those, are there negative or positive results? This review of literature scope was led by the following question: When it comes to communication and advertising are there positiveRead MoreThe Effects of Advertising Essay706 Words   |  3 PagesThe Effects of Advertising To advertise is to ‘make generally or public known, to praise publicity in order to encourage to buy or use something, to ask or offer by public notice.’ Advertising persuades, informs, competes and, indeed, entertains. The word ‘advertise’ comes from the French word ‘avertir’ which means ‘to warn’. Many years ago, chemists, barbers, prostitutes, etc would have relied on advertising to promote their business. Chemists (or apothecary)Read MoreEffect Of Smartphones On Advertising1241 Words   |  5 PagesThe Effect of Smartphones on Advertising The amount of smartphones users have nearly doubled within the past 5 years, from 35% to 70%.(2014 Marketing Statistics Infographic). As the number of users continues to rise, advertising will continue to integrate with smartphones. Smartphones have dramatically changed the way consumers are approached by advertising companies. Before we can understand how smartphones have changed the advertising industry, we must first recognize that advertising and smartphonesRead MoreThe Negative Effects Of Advertising1545 Words   |  7 Pagesfor Americans. Advertising convinces people to buy their products by using a multitude of manipulative ideas: targeting inferiorities, tearing apart confidence and self-image, misrepresenting the benefits of a product, and most importantly, creating materialistic ideals. As Stephen Leacock said â€Å"Advertising: the science of arresting the human intelligence long enough to get money from it.† The materialistic, self-demeaning, and misleading ways of today’s society is why advertising has a profoundlyRead MoreAdvertising And Its Effects On Society844 Words   |  4 Pageslogo, and flyers left on windshields as a form of advertising (2011, p.130). According to Medoff and Kaye, advertising serves an educational, social and economic purpose (2011, p.137). Although advertising appears beneficial in many features, it too has its drawbacks and can be similarly unfavorable. Advertising will perhaps become increasingly ubiquitous, increasingly influential, and increasingly controversial (Advertising, 2011, p.152). Advertising is highly criticized, not so much for its very nature

Sunday, December 15, 2019

Western Civilization and the Greeks Free Essays

There were many contributions to western civilization from the Ancient Greeks. Many roots of the civilization we have today can be traced back to the Ancient Greeks. They made long lasting contributions in the areas of art, architecture, philosophy, math, drama, and science. We will write a custom essay sample on Western Civilization and the Greeks or any similar topic only for you Order Now If the intelligent thinkers of the Ancient Greeks such as, Socrates, Aristotle,and Hippocrates never challenged the way Greeks lived many of the ideas we have today would have never been established. The Greeks made contributions in modern day art, architecture and philosophy. †The unexamined life is not worth living. (Document #1) This was a quote spoken by Socrates, an Ancient Greek philosopher. He was suggesting by this quote that if you don’t look at life in a different perspective why bother living it. â€Å"Since human reason is the most godlike part of human nature†¦ † (Document #2) This was a quote spoken by Aristotle, and Ancient Greek Philosopher. He believed about human nature that making deals or reasoning was the best human quality and separated us from others. â€Å"Nor do I think your orders were so strong that you, a mortal man, could overrun the gods‘ unwritten and unfailing laws†¦ (Document #6) This was an except from Sophoclesà ¢â‚¬Ëœ play Antigone. The values expressed in this play are that the gods are more powerful then humans and that the gods law are not written down but overpower written human law. The picture of the Parthenon in document #7 shows how specific features of that building influenced Western Civilization. The pillars and the shape of the building showed a sense of power and the actual architecture used in the Parthenon is still used today in places like the White House and Lincoln Monument. The picture of The Discus Thrower sculpture in document #8 reveals things about Greek values and shows an olympic event that is still used in modern times. This statue shows that the Greeks were very athletic people. The olympics sill influence p[people today by bring a competition throughout the countries of the world like a peaceful war. The Greeks also made contributions in modern day science, math, and government. â€Å"As for social standing, advancement is open to everyone, according to ability. † (Document #3) This was an excerpt from Pericles‘ Funeral Oration. In this, Pericles is describing the perks and benefits of aving a Democracy. He was hoping for all citizens to prosper because of this new government. â€Å"I will give no deadly medicine to anyone if asked, nor suggest any such [advice]†¦ † (Document #4) This was a excerpt from Hypocrites, an Ancient Greek doctor and philosopher, Hippocratic Oath. In this he was promising to always give the bes t treatment to anyone that seeks help. This is still used by doctors today. â€Å"Proposition 15, THEOREM: If two straight lines cut one another, the vertical, or opposite, angles shall be equal. † (Document #5) This was an excerpt from Euclid’s Elements. Euclid was an Ancient Greek Mathematician. His impact on modern day is that his ideas are the basis for our geometry/math. There were many contributions to western civilization from the Ancient Greeks. The Greeks have made contributions in many areas such as art architecture, philosophy, science, math, and government. Many roots of modern day ideas can be traced back to the Ancient Greeks. Mainly back to the philosophers such as Socrates, Aristotle and the mathematician Euclid. If these people never would have though differently and looked at life from a different perspective then many ideas we live by today may not be present. How to cite Western Civilization and the Greeks, Papers

Saturday, December 7, 2019

Point Of View In Grendel And Beowulf Essay Example For Students

Point Of View In Grendel And Beowulf Essay Contrasting points of view in Grendeland Beowulf significantly alter the readers perception of religion, good andevil, and the character Grendel. John Gardners book, Grendel, is written infirst person. The book translated by Burton Raffel, Beowulf, is written in thirdperson. Good and evil is one of the main conflicts in the poem Beowulf. Howis Grendel affected by the concepts of good and evil? Grendel is an alienatedindividual who just wants to be a part of something. His desire to fit in causeshim to do evil things. Grendel is fascinated by the Shapers poetry. He oftenreturns to the mead hall to listen to it. One night while he is listening, he hearsthe story of Cain and Abel, including the Danes explanation of Grendel. Hisreaction to this leads to one of his most dramatic emotional reactions: Ibelieved him. Such was the power of the Shapers harp! Stood wriggling myface, letting tears down my nose, grinding my fists into my elbow the corpse ofthe proof that both of us ere cursed, or neither, that the brothers had neverlived, nor the god who judged them. Waaa! I bawled. Oh what aconversion(Gardner 51)! Grendel then cries for mercy from the Danes. Hewants their forgiveness as well as unification with them, which represents thegood in him. The Danes reject him by confusing his outburst of sorrow as anattack. After visiting with a dragon who tells Grendel a fictional version of theShapers tale, Grendel continues to believe the Shapers story. He searchesfor the goodness in human beings, which was mentioned in the story. He eatspeople only because it provides a place for him in society, even if it is anegative position (The Two Faces of Grendel, 2). Good and evil is one of themain conflicts in the poem Beowulf, and ultimately both wipe each other out. Good, is portrayed by God, and evil seems to be what fate has in store for thehero. Beowulf occasionally talks to God and asks God to give him strengthbefore the battle and to give him the valor he needs to overcome his enemy. Evil seems to always get the bad side of things since it always gets conqueredby Gods good side. Even though this is true, evil lives the high life for a longtime. Grendel, Beowulfs first opponent, killed thousands and thousands ofmen before he met his match. Evil comes from the monsters. They attack thegood side by killing innocent men because they are hungry or just want to defythe laws. Good fights back when the evil creations are killed and all is back tonormal. Beowulf is truly good because he helps people when they need it themost and hopes that God is with him even though he doesnt have to doanything to help the people who have an evil creature killing their villagespopulation every night. In Grendel, the main belief is that of existentialism,however, there are also numerous references to Cain throughout the entirebook. The basis for his version of existentialism is the following excerpt fromthe book itself: I understood that the world was nothing: a mechanical chaosof casual, brute enmity on which we stupidly impose our hopes and fears. Iunderstood that, finally and absolutely, I alone exist. All the rest, I saw, ismerely what pushes me, or what I push against, blindlyas blindly as all thatis not myself pushes back. I create the whole universe, blink by blink.Anugly god pitifully dying in a tree (Gardner 22)! One can explain this view ofexistentialism by considering some simple concepts of existentialism. .u1fae8c3df75731320f2e61867b1c20eb , .u1fae8c3df75731320f2e61867b1c20eb .postImageUrl , .u1fae8c3df75731320f2e61867b1c20eb .centered-text-area { min-height: 80px; position: relative; } .u1fae8c3df75731320f2e61867b1c20eb , .u1fae8c3df75731320f2e61867b1c20eb:hover , .u1fae8c3df75731320f2e61867b1c20eb:visited , .u1fae8c3df75731320f2e61867b1c20eb:active { border:0!important; } .u1fae8c3df75731320f2e61867b1c20eb .clearfix:after { content: ""; display: table; clear: both; } .u1fae8c3df75731320f2e61867b1c20eb { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u1fae8c3df75731320f2e61867b1c20eb:active , .u1fae8c3df75731320f2e61867b1c20eb:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u1fae8c3df75731320f2e61867b1c20eb .centered-text-area { width: 100%; position: relative ; } .u1fae8c3df75731320f2e61867b1c20eb .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u1fae8c3df75731320f2e61867b1c20eb .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u1fae8c3df75731320f2e61867b1c20eb .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u1fae8c3df75731320f2e61867b1c20eb:hover .ctaButton { background-color: #34495E!important; } .u1fae8c3df75731320f2e61867b1c20eb .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u1fae8c3df75731320f2e61867b1c20eb .u1fae8c3df75731320f2e61867b1c20eb-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u1fae8c3df75731320f2e61867b1c20eb:after { content: ""; display: block; clear: both; } READ: Animal Behavior EssayExistentialists believe that man is forlorn and totally responsible for his acts,and that his choices are important because existence precedes essence. Furthermore, the references to Cain, which represented chaos and thepresence of evil, can be found throughout the book. For example, after Cainkilled his brother, he drinks his blood. This is typically something that Grendeldoes after he kills his victims. Additionally, both Cain and Grendel are viewedas outcasts of society who have to roam in the shadows. They are outsidelooking inside. They are outside threats to the order of society as shown byGrendel with the Danes (Similarities between Grendel and Cain, 1). Thereligious references to Cain, as well as the belief in existentialism are importantaspects in Grendel. In Beowulf, the main belief is that of wyrd, or fate, andsources say that Beowulf is a pagan poem adapted to fit ideals of Christianity. The belief in wyrd is one of the most pervasive pagan elements. TheAnglo-Saxons believed strongly that their lives were predestined and thatpowerful supernatural forces acted upon them. The inevitability of this fate isshown many times throughout the poem. When Beowulf prepares to fightGrendel, he abandons his armor and sword saying, Fate ever goes as itmust. Additionally, although there are Christian overtones, the paganisticpoint of views are expressed anytime they discuss fate and destiny. Forexample, Beowulf makes a remark to Wiglaf that fate has swept their raceaway. But right above that, he tells Wiglaf, I thank our Father in Heaven,Ruler of the Earth-For all of this, that His grace has given me(Gardner109). The epic poem Beowulf contains definite references to Christianity, butit is also full of Pagan symbols such as that of fate. The character Grendel isviewed in a different light in the book Grendel. Grendel is pitiful in Grendel,however, Gardner uses this pity to arouse sym pathy for Grendel by giving himhuman traits and emotions and by using first person. This novel is actuallynarrated by Grendel, which offers understanding of the beasts innermostfeelings, as well as evoking sympathy from the reader. In Grendel, the antiherohas human traits: he walks on two legs and speaks a language similar to theDanes. He also has strong emotions of fear, anger, and sorrow as well asintellect. One may compare Grendel to Lennie in Of Mice and Men. Bothcharacters have a sense of alienation and just want to fit in. The point of viewof the book Grendel allows the reader to see another side of Grendel. InBeowulf, Grendel is viewed as the antagonist and the evil villain. Grendel isboth feared and hated in Beowulf. Upon reading Beowulf, the readerdiscovers Grendel as seen through the eyes of his terrified victims. KingHrothgar, leader of the Danes, fears his visits: The renowned ruler, the princeof long famous, sat empty of joy; strong in might, he suffered, sorrowed for h ismen when they saw the track of the hateful monster, the evil spirit. Hrothgarwould dread the fatal nights when Grendel would dine on human flesh. Theruler understands that Grendel attacks his men out of spite and jealousy (TheTwo Faces of Grendel, 1). In reading Grendel and Beowulf, one can findmany similarities in the way the events occur in the books, however becauseof contrasting points of view, the reader gets insight on the entire picture fromtwo different sides. This allows the reader to better understand each book andits contents, such as their beliefs and the concept of good and evil, andacknowledge the ways the character Grendel can be described. Book Reports